We created a brand identity for The Sports Effect, a new organisation that uses sport to support community development, especially in refugee inclusion programmes. Since the identity needed to work across different languages; we designed a system that acts like a multi-lingual morse code, shifting to reflect the communities it’s used in. The repeating “score markings” help show the positive ripple effect sport can have. And the bright neon colour palette is inspired by the training bibs you see in grassroots football.
